The big dark horse in the streaming wars? Amazon Music. Here’s why.

When it comes to the attention given to the various streaming platforms, most of the oxygen is taken up by Spotify and Apple Music. That makes sense, too, since they’re the platforms with the most users. But there’s another company that’s starting to really challenge things: Amazon.

Amazon Music announced that it now has 55 million users, which is up more than 50% at this point last year. In a few other countries (France, Spain, Italy, Mexico), usage has more than doubled. Amazon’s secret weapon? The streaming capabilities of all of Amazon’s Alexa devices.

Spotify is still king (248 million monthly users worldwide, 113 paying subscribers) followed by Apple Music (about 70 paying subscribers). But both of those companies have to be looking over their shoulders.

(Via Music Ally)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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