The Canadian Independent Music Association and MusicOntario introduce LIVE Music Toronto. This is good news.
On Wednesday (June 10), the Canadian Independent Music Association announced a new initiative in partnership with MusicOntario. They call it LIVE Music Toronto.
The plan is to unite independent venues, festivals, promoters, and presenters (for-profit and non-profit alike) across the city to bolster the live music scene in Canada’s biggest music market. The goal is to make indie music stronger, more vibrant, and to give it a bright future.
This effort is in addition to the Canadian Live Music Association’s works, and is similar to Les SMAQ in Quebec, and the National Independent Venue Association in the UK.
CIMA CEO Andrew Cash says this:
“CIMA members know that a thriving local live scene sets up the entire music ecosystem for success. With the creation of the LIVE Music Toronto membership tier within CIMA not only are live sector independents in that city connecting to each other, there is now a bridge between them and the broader CIMA community of music companies, which include labels, managers, publishers and artists themselves.”
If you want to participate as a venue, festival, promoter, or presenter, you must be Canadian-owned, and operatated/controlled out of Toronto. There can be no association with any major ecosystem (I presume that means big promoter such as Live Nation) and can’t be operated by any municipal, provincial, or federal body.
Want to join the collective? Go here.
