The Coming Streaming Music Service Die-Off

With so many streaming music services out there–and with more to come early in 2014–consumers have plenty to choice from when it comes to accessing music from anywhere.  (Okay, so Canadians still don’t have access to Spotify and Pandora, but we’re not completely barred from the party.)

This cornucopia of companies has many people (including me) asking how long can this can go on?  The Next Web thinks we’re heading for a great die-off in this arena.

Streaming music gets one thing right. Services like Pandora, Rdio and Spotify are amazing for the consumer, and in that singular way, the music industry hasn’t been better in … probably ever.

At long last, we have the celestial jukebox we dreamed of a decade and a half ago. Nearly any song is at our fingertips in seconds and that privilege costs far less than what an album used to, if it costs anything at all.

This bubble of end-user bliss comes at the expense of almost everyone else, from artists right down to the people who pioneered the idea of renting music over the Web to begin with. How long can it last?

Continue reading.  This is good.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

4 thoughts on “The Coming Streaming Music Service Die-Off

  • December 9, 2013 at 2:43 am

    Seems HMV's The Vault has become an early casualty.. website down, twitter account deactivated, facebook page shows changes coming in December.. know anything that you can pass along?

  • December 9, 2013 at 11:06 am

    Yeah, I expect many will drop off, but probably not the big names. I listen to spotify, but also torch music, and I have no idea how long that one will be around for. I guess it's like any other market and competition will kill a few of them.

  • December 9, 2013 at 3:16 pm

    HMV inmyvault disappeared Friday. I've sent e-mails and put messages on their facebook page – no reply. Not sure if what's on the facebook page is some planned update or back to the launch 12 months ago. They were supposed to be revamping their system but if that's the case they have messed up big time.
    This was the salvation of HMV in Canada? If you get a gift card at Xmas better get round quick.
    I was going to switch to Rdio, which I'd tried before, but not sure having read this article. As I've found with HMV it's a real pest when you set up your playlists and then they vanish.

  • December 9, 2013 at 3:20 pm

    Just got a reply – game over:-

    Good Morning Ian,

    Thank you for your recent enquiry.

    According to our records, your Vault account expired December 6, 2013. As mentioned on the splash page located at, we are launching a new digital download service via our UK parent company and thus, have shut down our Canadian streaming service – The Vault.

    hmv Canada is committed to delivering the best services in the marketplace and as you have identified in your email, it was decided that The Vault was not where it needed to be in comparison to other services in the market place and therefore the decision was made to shut it down on December 6th. Therefore, there is no need to cancel your account as we have stopped all recurring billing as a result of this shut down.

    We hope that you enjoyed the service while it was operational and invite you to check out our new digital download store when we launch it later this week.

    All the best and thank you for your patronage.



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