Spotify is always blogging about trends derived from their constant number-crunching of how people are using the platform. And with so much anxiety and weirdness in the world right now, some interesting new behaviors are emerging.
For the week April 1-7, Spotify logged a 54% in increase in (a) listeners making nostalgic-themed playlists; and (b) more listening to music from the 1950s through to the 1980s.
Why? For comfort, mostly. Music can immediately take us back to a time when things weren’t so scary and weird. We will always go back to the music our youth in hopes of feeling better.
Getting a little more specific, Spotify has this list of the most-added tracks to playlists through the decades.
- ’50s: “Jailhouse Rock” – Elvis Presley
- ’60s: “At Last” – Etta James
- ’70s: “Ain’t No Sunshine” – Bill Withers
- ’80s: “Take on Me” – a-ha
- ’90s: “Mambo No. 5 (a Little Bit of…)” – Lou Bega
- ’00s: “I Gotta Feeling” – Black Eyed Peas
- ’10s: “Danza Kuduro” – Don Omar, Lucenzo
Er, Lou Bega?
Spotify has compiled so this list of nostalgic playlists. Go on. It might make you feel better.