The Government of Ontario and the Canadian music industry are putting money into livestreams for artists

Every artist has been hit hard by the coronavirus. No gigs, no revenues. How are they going to survive?

A new organization called MusicTogether will help fund livestreams and operate a web platform for Canadian musicians during the crisis. At least 300 Ontario-based artists will participate.

The initial investment is $300,000 with half coming from within the music community and another $150,000 from the Ministry of Heritage, Sport, Tourism and Culture Industries.

Here’s how it works:

  • If you’re an artist interested in participating with a performance, you need to apply through this website.
  • Yes, you can use the platform to sell merch and to solicit donations.
  • Fans can find a schedule of performances at the same website as above.

From the press release:

“Ontario remains open for artists, and open for musicians, and open for online business during these unprecedented times,” said Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries. “We’re proud to match MusicTogether with a $150,000 investment to grow the new Ontario Live virtual marketplace to provide our creative industries a platform to engage audiences remotely to help stop the spread of COVID-19.”

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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