The wedding industry is worth US$2 billion to the city of Las Vegas and a large portion of that comes from people getting hitched in a chapel featuring some kind of Elvis Presley impersonator. Recently, though, Authentic Brands, the company in charge of Elvis’ likeness and image, has sent cease-and-desist orders telling these chapels to cut it out.
Although Vegas has a carve-out law that allows for tribute acts to work unimpeded, it may not cover Elvis impersonators in these wedding chapels. And if it doesn’t Authentic Brands wants licensing money for these trademarks, jeopardizing businesses that have been around for decades. Hey, a pseudo Elvis married Travis Barker and Kourtney Kardashian.
These chapels, however, aren’t backing down. Some are refusing to comply with the cease-and-desist orders while officials for Clark County seem to be on the side of the chapels, saying that after COVID, this couldn’t come at a worse time.
Grab the popcorn. This could be fun to watch.