The ice cream truck that offers only “metal and disappointment.”

The sounds of the ice cream truck are absent in my neighbourhood this year, probably due to the whole COVID-19 thing. Perhaps when things get sorted, someone can do something like this around here.

If you’re in certain areas of Minneapolis, you might see Hell General coming down the street. It’s 1973 AM General FJ-8A US Postal Service truck converted into a mobile ice cream dispensary that doesn’t dispense any ice cream.

Matt Peterson, the owner of Hell General, was inspired by a bad experience he had with an ice cream truck when he was 10. Scarred by the experience, he now drives around not serving ice cream.

Yes, there are logos of metal bands plastered on the sides to make it look like an ice cream truck. And yes, it plays the ice cream truck song, so no wonder kids are disappointed when he won’t stop when they flag him down. After all, he doesn’t have any ice cream. Their hopes are dashed, just as his once were.

Somehow this is as metal AF to me.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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