The Indie 88 Rickroll Continues. But What Comes Next?

Indie 88, the new radio station coming to Toronto, is in the midst of transmitter testing, a period in which the newly installed gear from the still-under-construction studios gets adjusted and tweaked.  

Rules state that as long as there’s no advertising, just about anything can be broadcast during this period. Testing can take anywhere from a week a month or more.  It all depends on when the gear and the signal are deemed fit for 24/7 broadcasting.  Once Transport Canada signs off, then the station is good-to-go.

If you tune in now, you’ll hear this over and over and over and over again:

But don’t be alarmed.  This is only a test.  Something else will happen when this countdown clock reaches zero.

Do I know what’s going to happen?  Absolutely.  I’m on staff as the station’s “guidance counsellor.” I’ll have plenty to say about things next Thursday.

Meanwhile, check out the front page of today’s Toronto Star entertainment section and this piece in The Huffington Post.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

3 thoughts on “The Indie 88 Rickroll Continues. But What Comes Next?

  • July 27, 2013 at 4:05 pm
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    Alan, please make sure that Indie 88 is availavle on Tune-In as soon a possible. Thanks

    Reply
  • July 29, 2013 at 4:50 pm
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    So I don't know how song licensing works but won't Mr. Astley be raking in the royalties off of how many times this song plays during this testing? As a test we had it on in the car yesterday and managed to listen it to 9.5 times in a row before there was a near mutiny

    Reply
  • July 30, 2013 at 1:39 am
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    @Nick – it's already on TuneIn. I was happy to discover it on there a couple of days ago. I managed to listen to it for 7 minutes before being Astley-ed out.

    Reply

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