The IPO of Sonos has a new ring to it. Literally.

Speaker/music system manufacturer Sonos has its initial public offering today with an opening price of $15/share, giving the company a valuation of $1.48 billion.

As per tradition, the management team rang the opening bell for the day’s trading on NASDAQ. This bell sounded different than others in that Sonos’ in-house sound team redesigned NASDAQ’s bell for the occasion.

Leading the way was Giles Martin (son of Beatles producer George Martin) who has the title of Sonos’ “Sound Experience Leader.”

Here’s the sound of the new Sonos-designed NASDAQ bell. Creating it was a lot more complicated that you might think.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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