As per tradition, the management team rang the opening bell for the day’s trading on NASDAQ. This bell sounded different than others in that Sonos’ in-house sound team redesigned NASDAQ’s bell for the occasion.
Leading the way was Giles Martin (son of Beatles producer George Martin) who has the title of Sonos’ “Sound Experience Leader.”
Here’s the sound of the new Sonos-designed NASDAQ bell. Creating it was a lot more complicated that you might think.