The Latest Stats on Canadian Radio Listening from the CRTC
Here are a few nuggets from the CRTC’s annual report on broadcasting in this country.
-There are 1,156 radio services in this country of which 878 are English, 246 are French and 36 in other languages.
-The average Canadian spends 17.5 hours a week listening to radio. That’s down from rom 17.7 hours in 2012.
-077.1% of radio listeners went to private radio while the CBC grabed 13.4%. The remaining listeners (9.5%) when to community, campus and non-profit stations.
-Private broadcasters coughed up $54 million to Cancon projects and supporting Canadian artists. That’s up 2% from 2011.
-Private stations saw their revenue increase by 0.4% last year for a total of $1.62 billion.
-13% of Canadian subscribe to satellite radio.
I have one quick question: Do you know where the CRTC gets their info/stats from? Specifically – “The average Canadian spends 17.5 hours a week listening to radio. That’s down from 17.7 hours in 2012.” My response – After spending over 25 yrs in the broadcasting business, I can tell you that all stats put out my the CRTC and any other gov’t agency, comes from & rely on BBM! This private entity is funded by ALL radio stations across the country and relies on a diary system to gather stats for the industry to take to their advertisers, agencies etc. A system that in short was developed back in the stone ages. To quote a number of industry insiders, the BBM is a joke, but its all they have to work with, in order to throw our meaningless stats. So when they say TSL is down slightly, you & I both know that’s not accurate. I made a very good living using this fossilized system, BUT when the public is subjected to this mis-information, my back goes up!
“The remaining listeners (9.5%) went to community, campus and non-profit stations.” I see where you get your 77.1% for private radio and 13.4% for the CBC (CRTC figure 4.2.2 – Radio tuning by station type in diary markets)…but I don’t see how you come up with the 9.5% figure??? Figure 4.2.2 only shows 2.6% for Campus & Community…please clarify.
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