The Mormons Use a Killer to Boost PR

The fact that this is happening isn’t a surprise.  What’s shocking is that it’s taken this long for it to happen.

From The Independent:

Facing a sceptical public that still has questions about whether their faith is a religion or a cult, the Mormon Church is turning to one of its least stereotypical adherents to win them over: Brandon Flowers, the lead singer of the rock band The Killers.

 A four-minute video clip distributed online via YouTube is a reminder of the public relations struggle The Church of of Jesus Christ of Latter-Day Saints feels it faces overcoming negative perceptions among many Americans. Among them is the misconception that it tolerates plural marriages, a practice it disavowed a century ago.

“There are lots of connotations that come along with popular music or rock music, and it’s usually very sex-driven or money-driven, and I realised early on that that wasn’t the road for me,” Flowers says in the clip which shows him and his band recording.

Read the rest of the story here.  Watch the video after the jump.

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “The Mormons Use a Killer to Boost PR

  • October 22, 2011 at 7:04 am
    Permalink

    Oh heck, I'm still accused of worshiping in a cult. I'm Roman Catholic. I've said for most of my life, if I ever convert, I'll become Mormon or Jehova's Witness. Seriously, the Protestant kids on my block who jumped on the Wednesday Bible Bus to attend Bring-A-Friend-Win-A-Prize/Memorize-For-A-Prize always came home to accuse my family of being anti-Christian. I actually attended one Wednesday. All the children coming off the bus were greeted by the pastor himself. He interrogated the children about church membership. I proudly told him I'm Catholic. We were shepherded into the church to hear his sermon before the fun would begin. It was the first time I'd ever heard the word "papist." I was 9yrs old. He went on and on about the evils of the Church in Rome. And I'm still Roman Catholic in large part thanks to his evil example. Any Christian knows that anyone who spreads rumors is evil. Having a reason to disagree is one thing; fabricating or repeating fabricated accusations is another.

    Reply

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