A couple of weeks ago, I was invited into a special listening room at Panasonic HQ to hear the new Technics High-Resolution Audio system which has a retail price of $70,000. I asked them to put on a FLAC version of The Who’s “Won’t Get Fooled Again” and…wow. Even though I’ve heard the song a billion times, I was able to pick up nuances that I didn’t know were there.
For example, I had no idea that there was an acoustic guitar playing in the left channel of the entire song. There are also a series of handclaps buried in the mix in one of the pre-choruses. And don’t get me started on all the new John Entwhistle notes I heard. Then we listened to “Black” from Pearl Jam. Same effect. Amazing.
In short, I am a fan of Hi-Res Audio. A big one. Here’s hoping that this marks a turning point in the world’s downward spiral when it comes to appreciating true high-fidelity music.
The US industry is hoping that since the home theatre market is pretty tapped out and its margins squished razor thin, people will reconsider buying proper two-channel stereos. As part of this new push, there’s a new logo designating material and gear capable of offering digital music in maximum glory.
To try out some Hi-Res Music, go to TechnicsTracks. You’ll be glad you did.