I’ve been peripherally involved with the people building the spectacular new 160,000 square-foot National Music Centre in downtown Calgary. When this thing opens next year, people are going to freak out. It’s gonna be waaaaayyyyy better than the Rock and Roll Hall of Fame.
Now Bell has stepped up to drop $10 million for naming rights for the next twelve years. It’s now called Studio Bell. From the Calgary Herald:
On Thursday, the National Music Centre announced a deal that gives the naming rights for its new home being built in Calgary’s East Village to telecommunications giant Bell Canada.
The 12-year, $10-million partnership will see the 160,000-square-foot facility, which is scheduled to open in the spring of 2016, dubbed Studio Bell.
“It’s a huge day, a huge day — a turning point for the National Music Centre,” said Mosker, the president and CEO of the facility, prior to a ceremony at the construction site on Thursday. “It’s a major milestone for us in the development of what we’re doing. It’s really exciting.
“It’s both a reflection, I think, of our emerging presence in Canada and certainly in Calgary, and it’s also, to a certain degree, a legitimization … of our mission and vision as far as our organization.”
“We’re excited about it, because it gives Canada a home for music,” said Bell Canada’s vice-president of corporate marketing, Loring Phinney, after the announcement.
Read more here.