The New National Music Centre in Calgary Gets a Big Cash Infusion

I’ve been peripherally involved with the people building the spectacular new 160,000 square-foot National Music Centre in downtown Calgary. When this thing opens next year, people are going to freak out. It’s gonna be waaaaayyyyy better than the Rock and Roll Hall of Fame.

Now Bell has stepped up to drop $10 million for naming rights for the next twelve years. It’s now called Studio Bell.  From the Calgary Herald:

On Thursday, the National Music Centre announced a deal that gives the naming rights for its new home being built in Calgary’s East Village to telecommunications giant Bell Canada.

The 12-year, $10-million partnership will see the 160,000-square-foot facility, which is scheduled to open in the spring of 2016, dubbed Studio Bell.

“It’s a huge day, a huge day — a turning point for the National Music Centre,” said Mosker, the president and CEO of the facility, prior to a ceremony at the construction site on Thursday. “It’s a major milestone for us in the development of what we’re doing. It’s really exciting.

“It’s both a reflection, I think, of our emerging presence in Canada and certainly in Calgary, and it’s also, to a certain degree, a legitimization … of our mission and vision as far as our organization.”

“We’re excited about it, because it gives Canada a home for music,” said Bell Canada’s vice-president of corporate marketing, Loring Phinney, after the announcement.

Read more here.

National Music Centre

 

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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