The Saviour of the Music Video? Mobile

It wasn’t that long ago that people were predicting the demise of the music video.  “Too expensive,” they said.  “They don’t help sell records like they used to.  And besides, the old video TV channels are hardly showing videos anymore.  What’s the point?”

Well, there is a point:  mobile.  

In another example of how smart phones are changing the way we consume media and entertainment, the music video is making a comeback on the screens of iPhones, iPads and Android devices.  Check out this article in today’s Globe and Mail:

By now, anyone who’s been to an unofficial after-party with a YouTube DJ knows that the death of the music video was widely misreported. What we lost was a far-away projected fantasy, whether it was Carey’s heartbreakingly blingy good life or the Bunuel-ish night trip of Bjork’sBachelorette.

What we gained – with the multiplication of iProducts and cheap means of production – was a fantasy that slipped between our eyes and our fingertips and our pockets, was spliced with reality in deceptively simple ways, seemed suddenly more art than film. The Internet has rebirthed the art and practice of music-video making, rendering it as fragmentary and easy and weird as the Internet itself. Video art has its stars, or its YIBAs (Young Internet-Based Artists), from museum-approved Ryan Trecartin to rapidly emerging Petra Cortright.

Read the rest here.  And then let’s remind ourselves of how video nearly killed the radio start.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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