The Trillion Dollar Ticket

No, that isn’t an announcement for a U2 tour (apologies to U2 fans, couldn’t resist). Global Citizen has a goal it’s pursuing and a novel way to approach it.

Hugh Evans knew he wanted to spend his life fighting poverty after spending just one night in a Philippines slum on a humanitarian trip he took as a teenager. “What more motivation do you need, knowing there are people starving on the planet?” he says.

On Sept. 26, Evans, in partnership with global CEO advisory firm Teneo, will unveil Global Goal Live: The Possible Dream, a 12-month campaign to kick-start fundraising — in part by targeting Fortune 500 companies — that will culminate in a 10-hour global media event across five continents on Sept. 26, 2020.

This promises to be a massive undertaking with an even more massive mission.

Along with Anthony, the New York-based organization’s board of directors now includes Roc Nation co-founder/CEO Jay Brown, Live Nation Entertainment COO for U.S. concerts Mark Campana and Pearl Jam manager Kelly Curtis. Atlantic Records released the first-ever Global Citizen EP in November 2018, and Coldplay frontman Chris Martin will produce and curate its international events.

Global Citizen also premiered Activate, a six-part National Geographic docuseries in partnership with P&G about humanitarian projects by such entertainers as Usher and Common who are working to end New York’s cash bail system. “It’s important that artists use their power to help those in need,” says Usher.

There’s a lot more to this story, here.

Larry Lootsteen

Music is life and I love to write about all things music. Independent music blogger. Writer in general. I am a big fan of alternative and indie music but there's no genre I haven't found something to like.

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