There’s a new Canadian study on music streaming and involves the new Online Streaming Act.
Music Canada, the lobby group for the Canadian recorded music industry, has some thoughts on the state and future of streaming. A new report published this week offers advice to politicians about how things should work with the new Online Streaming Act. This act will require streaming music services to promote Canadian content in some way.
Here are some highlights using the most recent data (2022):
- Streaming accounts for 79.4% of the Canadian recorded music industry’s revenue
- Growth in subscriptions to streaming services is around 8.4%, greater than in the US.
- About 120,000 new songs come online every day. (By way of comparison, that daily number is equivalent to the number of songs released in all of 1989.)
- Canada’s per capita spending on recorded music is $20.03. Compare that to the US where the spend is $42.78.
- 889 of the top 10,000 most-streamed artists in Canada were Canadian.
- 75% of the songs streamed by Canadians were sung in English. French music accounted for 20%. Punjabi accounts for 3%.
- Canadian acts account for 10.5% of all streams in Canada. (Radio is required by law to devote a minimum of 35% of playlists to Canadian music.)
- Of the top 10,000 tracks in Canada in 2022, 10.4% were by Canadian artists.
- 113 of the top 1,000 artists were from here. Think Drake, The Weeknd, Bieber, and Tate McCrae.
- The MAPL system worked before streaming. It doesn’t work now.
- So what should Canada do in the streaming arena? The options are (1) Nothing. (2) Mandate but don’t dictate. (3) Regulate the market.
A link to the full report can be found here.