Viberate, a music research and analytics company thought it would be interesting to compare the playlists of thousands of music radio stations around the world to the four billion (at least) playlists available on Spotify. Were there any meaningful differences in content? Turns out, yes.
They analyzed the 100 most-streamed artists on Spotify in June 2021 and compared that analysis of the 100 artists who got the most radio airplay during the same period. Here’s what they found:
- Younger artists (i.e. those with careers 15 years or shorter) are big on Spotify. Some 80% of the 100 most-streamed artists fall into that age range.
- Radio is more friendly to established artists (i.e. artists whose careers extend longer than 15 years).
- The biggest genre on streaming is hip-hop (38% pf streams), followed by pop (27%), and Latin (18%)
- The biggest genres on radio are pop and rock (75% of total worldwide radio airplay) followed by electronic in third.
- And then there’s this: “The five most-streamed artists each secured between 437M and 1B monthly streams, and their average monthly royalty payout was estimated at $687.5k. The 100 artists with the most radio airplay saw an average of 154k monthly radio spins, suggesting radio holds a role at the tail end of the consumption curve, encouraging long-term listenership and sales.”
What does this mean? In general, young people stream while older people listen to the radio.
Get the whole report here.