This band has pledged to use old t-shirts to make new merch

What does an artist do with merch left over from a tour? In the case of The 1975, they’re planning to recycle unsold t-shirts.

Fans planning to attend dates on the band’s Notes on an Unconditional Form tour will be able to bring their old t-shirts to have them refreshed with new artwork. Meanwhile, new shirts will be refurbished versions of shirts from past tours.

View this post on Instagram

OK! So here is the first drop! We are not making new shirts for now. Unsustainable. SO, AND I’M SO FUCKING INTO THIS. This run is all old shirts (first album, early tours etc) that we had kept and have reprinted as your NOACF shirts. You will also be able to bring any old 1975 shirt or ANY bands you love shirts to Reading festival and have the same print done over the top there and then 🥾🌍 EDIT: Reprinting is FREE if you bring your own 1975 shirt at both LEEDS and READING!

A post shared by matty (@trumanblack) on Aug 17, 2019 at 11:31am PDT

Cool idea. Read more here.