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This clothing company will help you with your wardrobe based on your Spotify data

We all use music to broadcast our identify to the world, something that sometimes extends to dress that expresses the aesthetic of that music. It could be something as simple as wearing a Motorhead t-shirt or we might go full-bore with hair, makeup, tattoos, and body modification.

This, however, can take a lot of time and effort. You have to acquire the duds and accessories and then figure out how to put it all together.

Eison Triple Threads wants to make it easier for everyone–at least for dudes.

The San Francisco-based high-end menswear store–a favourite of Steph Curry, by the way–is taking a deep dive into the psychology of music and has come up with a way to suggest clothing based on their customers’ musical preferences. It has a new app that will analyze your Spotify listening habits and then generate a wardrobe.

The app, called FITS, is activated once you log into your Spotify account. Data is sent to Eison Triple Threads while you’re asked to take a lifestyle quiz. Once that’s done, the algorithm pairs your music (genres, artists, songs, etc.) with artists who have a style sense similar to yours. And because ETT is a bespoke clothing outlet, there are all sorts of options for customization.

It ain’t cheap, but if you’re looking for a way to blend your musical tastes with the clothes you where, it might be worth it.

More details here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37884 posts and counting. See all posts by Alan Cross

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