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This is now officially YouTube’s most disliked video…EVER! (And in record time, too.)

What kind of video would get 10 MILLION people to give you a thumbs-down rating? Such a thing would break the old record for the number of dislikes given to Justin Bieber’s “Baby” video.

The answer? A video by YouTube itself!

Each year, the platform posts something called YouTube Rewind, which is a mashup of highlights from the last twelve months. As I type this, the video has been seen 123,168,560 times. Those views have (so far) yielded 2.1 million likes and 10 million dislikes.

That’s a lot of hate. It took Bieber eight years to reach those levels. This YouTube video managed to hit the 10 million mark in just seven days.

Let’s take a look. Is this video really worthy of such hate? (To be fair, there are some reasons why that number is so big.)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37825 posts and counting. See all posts by Alan Cross

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