September 10, 2023
Music Industry

This is one NFT idea that makes sense to me: Celebrity autographs

People have been chasing down autographs from celebrities for centuries. It’s one thing if the celeb signs something in front of you, but buying an autograph from a third party is another thing entirely. I’ve watched enough episodes of Pawn Stars to know that signatures are often faked. How can this problem be squashed forever?

Enter NFTs, those non-fungible tokens that have taken the music and art world by storm this year.

Autographs are something that can be authenticated and tracked on the blockchain–or so says the plan by a site called Autograph. Founded by Tom Brady–yes, him–and featuring board members Michael Rapino (CEO of Live Nation) and Dawn Ostroff (chief content office for Spotify), and Eddy Cue (of Apple) among others, the idea is to “bring together some of the world’s most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors.”

There’s been a giant rush into NFTs lately, some interesting, many weird, and more than a few that feel awfully sketchy. But with Autograph, we have some powerful people at big companies trying to exploit the technology. And when you think about it, offering 100% authentic autographs as NFTs is a no-brainer.

Let’s see where this goes.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37020 posts and counting. See all posts by Alan Cross

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