Amanda Palmer doesn’t need a record label. Nor does she need any of the traditional infrastructure of the recorded music industry. She consistently finds a way to make music outside the normal channels.
Now that she’s ready to release her first studio album in four years, Amanda needs to raise some money. She’s using the incubator site Kickstarter to help find investment from fans and other interested parties.
Because she knows how to reach her people, Amanda was able to raise $100,000 in just seven hours. As I write this, she has 4,790 backers pledging $250,832. And there’s still a month to go in the campaign.
Check out what she’s doing here and pay close attention to the added-value material that she promises with this release. Brilliant.