This is why the music industry is paying such close attention to social media

There’s a new survey by the Pew Research Centre into how American teens use social media. The music industry would be advised to look at these trends, too.

The survey (n=1,316 teenagers) confirmed what everyone suspected about their social media habits.

• 95% of teens have access to a smartphone, which is up from 73% in 2014-15.
• 92% say they use the internet “almost constantly.”
• 95% of Americans 13-17 use YouTube. Three-quarters of them use the site daily. One in five say they use it “constantly.”
• 67% use TikTok with 58% signing on daily.
• 62% use Instagram (That’s up, but it used to be ahead of TikTok)
• 59% use Snapchat
• 32% are on Facebook (That’s down from 71% of teens in 2014-15. Whoa, huh, Mark Zuckerberg?)
• 23% use Twitter.
• 20% are on Twitch
• Tumblr? It still exists, but only 5% of teens use it.

Could any teen give up social media? A full 54% say “it would be hard.”

The full report can be found here.