This might be fun timesuck: a new music-based game called Hipster Bait

Looking for an “interactive rock’n’roll music discovery game?” Then check out Hipster Bait, which is now available for iOS and Android.

What is it? Paraphrasing the app’s press blurbs, it’s an augmented reality game in which they will “release” songs from new artists and then place these tracks in real-world locations–digitally, of course. Players are then encouraged to search out these songs–on digital virtual cassettes–on a sort of scavaneger hunt/geocasching/Pokemon safari. Once you find one of these cassettes, you can re-hide it for someone else to find.

Okay, so what about the music part? The identity of the artist behind the song stays hidden for two weeks, which removes preconceptions and forces people to evaluate the song on its own. In other words, this gamefies music discovery.

Don’t go looking for Hipster Bait cassettes just yet unless you’re in the US Pacific Northwest. Bruce Pavitt, the co-founder of Sub Pop, is an advisor. At this point, the game is rock only, but that could soon expand.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “This might be fun timesuck: a new music-based game called Hipster Bait

  • August 23, 2020 at 2:55 pm
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    Hi Alan. My name is Brian and I live in canada, BC interior to be perice and after hearing about this app I had to get it. It is amazing. You said “Don’t go looking for Hipster Bait cassettes just yet unless you’re in the US Pacific.” I can tell you I have had the app since July. So it is possible to get it in BC, Canada as well. Just letting you know. Thanks for telling people about hipster bait. And I love the music that you report on and also a fan of your podcasts. Keep up the great work.

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