This new audio device could spare parents from suffering through the Frozen soundtrack forever

If you’ve got kids, you’ve had to suffer through their music. How many Wiggles tracks can a person handle, especially on a long journey in the car? Must they listen to the Frozen soundtrack on repeat? And God forbid they discover this monstrosity in time for the next road trip.

Headphones are a solution, of course, but not always practical depending on the age of the child. But a new invention from SEAT, part of the Volkswagen family of manufacturers. The company is testing a “dynamic focused sound system” that beams audio in a tight focus right to a passenger’s ears. Only the person at which the beam is pointed will hear the music.

The guts of the system are buried in the back of the front passenger seats. It’s said that two different music streams can be targeted to two different kids at the same time. Neither hears the other’s music. Meanwhile, it’s blissfully silent for mom and dad in the front.

How does it work? No one is saying yet, but you can bet that parents with small kids are very, very interested.

More at New Atlas.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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