This new music video from Childish Gambino is all anyone is talking about today

After Danny (SHIT! I did it again!) Donald Glover was the host and special musical guest on Saturday Night Live this weekend, he released a new video called “This is America.” His rap about gun violence in the country caught fire and started pulling new views of 250,000 an hour. As I type this, it’s been seen over 20 million times in less than 24 hours.

Read an analysis of it here. And here are 13 hidden messages to watch for.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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