This one chart explains why so many heritage rock acts are still touring

Acts from the 60s, 70s, and 80s are still on the road many weeks a year. Shouldn’t they be retired by now? Why are they still subjecting themselves to the rigours of touring? Always follow the money. This one chart explains everything.

In the old days, a hit album would generated sales royalties for decades. For example, in the pre-Napster era, each Doors album sold between one and two million albums every single year. Today, though, no one is buying albums and those royalty cheques continue to shrink dramatically. The only way to make up for the lost revenue is to tour.

Read more at Quartz.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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