Thought It was Weird When Gene Simmons Tried to Trademark the Devil Horns? Taylor Swift is Trying the Same Sort of Thing

There is not a kid in the world who when confronted with doing something bad hasn’t said “Look what you made me do!” Now Taylor Swift would like to trademark that phrase. And that’s not all.

Taylor wants to take certain phrases used on her new album and make then legally her own for things like audio recordings and all manner of merch. Gotta make sure no one rips her off for all the stuff she plans to sell on her upcoming Reputation tour, right? T-shirts, jewelry, hats, guitar picks, notebooks–anything the little Swiftie’s heart desires.

She’s done this before. Back in 2015, she grabbed “the sick beat,” which is a line from “Shake It Off” along with “blank space,” and the line “and I’ll write your name.” And don’t even think of ever using the phrase “Swiftmas.”

This time, the phrases Tay-Tay wants to expropriate from colloquial use also include “Look what you made me do” (the current single) and “The old Taylor can’t come to the phone right now.”

Somewhere Gene Simmons is either looking on with admiration. Either that or he’s thinking “Damn! I should have thought of that!”

(Via TMZ)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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