Published on January 7th, 2018 | by Alan Cross1
Ticketmaster Banned from Calling Platinum Seats “Best”
Buying concert tickets is difficult, confusing, expensive and wrought with misinformation and downright lies. And it’s not just where you live. This is a worldwide issue. This is from The Independent in the UK:
Ticketmaster has been banned from claiming its platinum seats have the “best available” tickets, after three complaints said it was misleading.
Platinum tickets can cost up to three times more than normal seats, for example: fans wanting to see Taylor Swift at Wembley in London this summer could be expected to pay up to £240 for a premium ticket, compared to £83.70 for general admission.
Ticketmaster’s website claimed that the Platinum tickets “offer fans the best available tickets for an event direct from the artist”, and said the goal was to give fans “fair and safe access to the best available tickets, while enabling artists and other people involved in staging live events to price tickets closer to their true value”.
I wonder this will catch on in North America? Read the rest of the article here.