Music Industry

Ticketmaster Banned from Calling Platinum Seats “Best”

Buying concert tickets is difficult, confusing, expensive and wrought with misinformation and downright lies. And it’s not just where you live. This is a worldwide issue. This is from The Independent in the UK:

Ticketmaster has been banned from claiming its platinum seats have the “best available” tickets, after three complaints said it was misleading.

Platinum tickets can cost up to three times more than normal seats, for example: fans wanting to see Taylor Swift at Wembley in London this summer could be expected to pay up to £240 for a premium ticket, compared to £83.70 for general admission.

Ticketmaster’s website claimed that the Platinum tickets “offer fans the best available tickets for an event direct from the artist”, and said the goal was to give fans “fair and safe access to the best available tickets, while enabling artists and other people involved in staging live events to price tickets closer to their true value”.

I wonder this will catch on in North America? Read the rest of the article here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37880 posts and counting. See all posts by Alan Cross

One thought on “Ticketmaster Banned from Calling Platinum Seats “Best”

  • Give me GA over platinum any day. Was completely screwed for the Joshua Tree show in Toronto. My “best available” were way in the back behind a speaker column. My daughter for half the price was just outside the “red zone”.


Let us know what you think!

This site uses Akismet to reduce spam. Learn how your comment data is processed.