Music Industry

TikTok Music expands into a few more countries. This is going to get interesting.

TikTok is determined to launch its own streaming music service. Why? Because when anyone hears a song as part of a TikTok video has to leave the app to hear the whole track. There’s money to be made by keeping users on the platform longer.

ByteDance, TikTok’s parent company, already had a streamer called Russo operational in Brazil, India, and Indonesia. Its name has since been changed to “TikTok Music” and registered as a trademark in bunch of territories. Brazil and Indonesia became the first official TikTok Music countries earlier this month. Yesterday, it launched in Mexico, Singapore, and Australia.

TikTok Music is not wide open yet. It’s a “closed beta,” meaning users having to be invited in. Those who accept the invitation have a free three-month premium subscription that comes in three tiers: individual, student, and family.

Why the focus on Asia-Pacific? TikTok believes that’s the area that shows the greatest growth potential. Australia has been used as a test market for several offerings and features.

Read more here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38516 posts and counting. See all posts by Alan Cross

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