TikTok now has partnerships with Spotify, Amazon Music and Apple Music. This is an interesting development.
The music that soundtracks TikTok video is a big part of the platform’s appeal. A new deal with Spotify and Amazon Music looks to increase that appeal.
TikTok has announced a new feature they called “Add to Music App.” Basically, if you discover a song you like on TikTok, you can save it on the streaming service where you normally get your music (as long as it’s Spotify and Amazon Music–and Apple Music, apparently.) Add to Music App isn’t available just yet. It’ll be rolled out over the next few weeks in the US and the UK first.
This is interesting given that TikTok has been working to launch TikTok Music, its own streaming service that would negate the need users to leave the platform to listen to full versions of the songs they discover. However, TikTok Music is currently only available in Brazil, Indonesia, Australian, Singapore, and Mexico. Oh, and none of Universal Music’s catalogue is included. A tough thing consider that UM is the biggest label in the world.
