TikTok has become a monster when it comes to the recorded music industry as people share tunes by mating them to the videos they make. The problem is that if you hear a song in a TikTok video. you have to leave the app to hear the entire songs on another platform like Spotify.
Yesterday (July 6), TikTok rolled out its own internal streaming music service. Called TikTok Music (a name that’s been trademarked in a number of countries), it’s only available in Brazil and Indonesia, two territories where they’d already operated a streamer called Resso. (India was also a Resso territory).
TikTok Music is a rebranded Resso. It’s subscroption-only–there’s no free tier–can be accessed from a desktop or mobile app, makes it possible to download and listen to music offline, and has a pretty deep catalogue.
Is this something the legacy streamers should be watching? Absolutely. Read more here.