TikTok: The album

TikTok has unended much of the recorded music industry these days. It’s become a place where things go viral, hits are made, talent is discovered, and money rains from the sky. Sometimes.

Warner Music–more specifically, the Warner Classics imprint–has just entered into an agreement with TikTok to issue an album entitled TikTok Classics – Memes & Viral Hits. Music Ally reports:

Creatively, it’s not a new idea: classical covers of pop hits have been around for decades, from past compilation albums to Netflix’s Bridgerton soundtrack. The selection here is of tracks that have gone viral on TikTok in recent times: ‘Wellerman’, ‘Beggin”, ‘Into The Thick Of It!’, ‘M to the B’ and more.

No Fleetwood Mac? For shame! Although only 12 of the album’s 18 tracks have been announced today, so it’s still possible that ‘Dreams’ will be on the final release. Four tracks will be released as singles on 8 July, with the rest of the album following on 12 August. 30-second clips are being released now for use on TikTok itself, to build buzz.

Let’s see how far TikTok will take this idea.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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