Tinder Is Now Selling Music. Wait–What?

In another example of the increasing blurring of broadcasting, communication and distribution, Tinder, the dating app where you swipe left to reject and right to accept a potential hookup, has started selling music. The Guardian explains:

In 2015, you can watch news on Snapchat, watch comedy clips on Spotify, andsend money to friends in Facebook Messenger. So the news that you can now buy albums on Tinder shouldn’t come as a big surprise.

Well, album in the singular. Tinder is selling the latest album by dance musician Zedd, in what looks like an experiment for an expansion of advertising (and shopping) within the dating app.

Zedd has a fake profile on the app that – if fans swipe right to approve it rather than left to reject it – takes them to a link to buy his True Colors album for $3.99 – half its price on other download stores.

According to Adweek, this is not a paid advertisement, but part of Tinder’s experiments to see how its app might be used officially to promote TV shows, films and music as well as other brands.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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