Today is a Good Day for Ontario Musicians. Here’s Why.

Item 1: The Ontario Music Fund, a $15 million/year fund introduced in 2013, is now permanent. That means fresh cash coming into the industry from the provincial government every twelve months.

Before any curmudgeons start complaining that they don’t want their tax dollars going to support deadbeat musicians, studies have shown that each dollar invested in music in the province provides an economic investment return of up to twenty times. Turning one dollar of investment into $20 worth of benefits? Who would say no to the that?

Items 2: In recognition of all the touring road warriors this country has produced, the Canadian Independent Music Association has announced a new certification called Road Gold.

The Canadian Independent Music Association (CIMA) is excited to announce the launch of a new music industry certification program called Road Gold, and is celebrating today by presenting it to three great Canadian artists and bands.

In honour of CIMA’s 40th year as the voice of the independent music industry in Canada, CIMA is pleased to continue charting new territory by launching the first certification in Canada that recognizes the arduous road of ‘making it’ as a touring band.

CIMA’s first Road Gold artists are truly Canada’s rising stars and through great artistry, dedication and hard work have carved out their niche by hitting the road and filling venues from coast to coast. CIMA is proud to announce that USS (Coalition Music), Big Wreck (SRO-Anthem) and Matt Andersen (True North) are the first recipients of this new Road Gold certification.

“CIMA is excited to be driving an innovative way to recognize the deep talented pool of Canada’s music community who’ve been able to grow their fan bases through successful touring,” says CIMA President Stuart Johnston. “These road warriors who are being awarded the inaugural Road Gold certification are a testament to our industry’s ability to hit the road and achieve high levels of success.”

CIMA’s Road Gold certification is an acknowledgement of the dedication and drive artists must have to achieve success, broaden their fan base and express their artistry through strong public performances. It will be awarded to those Canadian artists who have achieved a high level of success during their Canadian tour(s) over the course of any 12-month period by meeting a certain level of ticket sales on headlining or co-headlining shows. Eligibility criteria details can be found here.

Let it never be said that we don’t do our best to support music.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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