Too Much Choice is Making Music Fans More Fickle
Have you ever thought to yourself “There’s just too much music! I can’t keep up!” If you have, you’re not alone. This abundance of choice is making music fans more fickle than ever. Time is precious, so we have to allocate our music-searching and music-listening hours carefully.
MIDiA Research offers these interesting data points about how we’re listening to music these days. Where do you fit?