Maynard James Keenan is more than your average wine drinker. His Arizona-based Caduceus Cellars produces some very fine vino and is currently in expansion mode.
He recently sat down for an interview with Matt Pinfield during which is successfully trolled everyone when it came to a question about pairing wine with music–and maybe using music as a way of encouraging tasty grapes.. (Via Curtis)
MJK: “During vintage, I choose whole albums to play to the grapes while processing,” he revealed. “Some playlists are played year after year to the same fruit. We note what music was played to what grapes, and then these playlists are included with the tasting notes. All whole albums. Played to the new grapes all day on rotation, but not shuffle.
“Yeah, when something comes in I have a playlist in mind. Historically, we might have something specific playing to a specific grape, or a block that comes in, we always write it down and then when it comes in next year we’ll look back at the last playlist to see what was playing and try to match that again, so that that wine always has similar music playing when it comes in.”
Pinfield:”Literally, do you find there is an absolute significance and difference depending on what kind of music is played?”
MJK: “One hundred per cent, no. It’s just a great story.”
Hah. Well-played, Maynard.