A couple of years ago, Live Nation bought an old off-track betting site east of downtown Toronto with the goal of turning it into a music venue with a capacity of around 2,500. Savvy move, given that the city needs more venues of this size.
After months of construction (not to mention months of COVID, which held back the place from opening), History–that’s its name–will host its first show on Sunday (November 7) when Bleachers becomes the first band to perform there.
Live Nation is confident that audiences will love the intimate feel of the place, not to mention the state-of-the-art A/V system. History can be used as a general admission venue or it can be reserved into a space with reserved seating. There are also VIP seats on the floor and box suites, all with private entrances, a personal bar, and your own washrooms.
What else? Premium food at the concessions. And a community arts program that to ingratiate and integrate History with the neighbourhood and the city at large.
Oh, and did I mention that Drake is a partner in all this?