Is This Toronto Radio Station the First in the World to Offer a Bitcoin as a Prize?

I can’t say for sure, but I haven’t heard of another station doing this.

Toronto’s Indie 88 (full disclosure:  I consult the station and I’m damn mad at myself for not coming up with this idea) is giving away one bitcoin as part of a winter contest.  I’ll just quote from what they posted:

Indie88 is giving away a prize that could grow to be worth a huge sum of money…or end up being nearly worthless: One Bitcoin!What the heck is a Bitcoin you ask?
Bitcoin is a digital currency introduced in 2009. It is a cryptocurrency, so-called because it uses cryptography to control the creation and transfer of money. Users send payments by broadcasting digitally signed messages to the network. The value of a Bitcoin fluctuates frequently and has been anywhere between $250-$1,000 CAD in recent months. With some predicting that the value of one Bitcoin could top $10,000 by the end of 2014, this prize has the potential to grow exponentially over time – or become nearly worthless. More about Bitcoin here.Wanna win one?
Listen each morning (January 27-31) to call in and answer the question, “What would you do with a Bitcoin?” At the end of the week, Indie88’s The Morning After with Brian, Matt and Candice will randomly select one entry to win one free Bitcoin (valued at up to $1,000.00 CAD) from Bitcoin Decentral, the home of Toronto’s first Bitcoin ATM, unveiled earlier this month at 64 Spadina Avenue (near King Street West). The winning Indie88 listener will also receive a one-on-one Bitcoin training session from Anthony Di Iorio of the Bitcoin Alliance of Canada at Bitcoin Decentral.

Complete rules and regulations here.

Brilliant, really.  Follow the bitcoin exchange rate in real time here.



Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37835 posts and counting. See all posts by Alan Cross

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