This is a report from the LA Times. And despite what some people may think, I completely agree that radio is still in good shape. For now. But I’ll continue to bleat about what’s coming in the future and radio’s need to prepare for what’s next.
Traditional AM/FM radio is still the most popular way for people to listen to music, news and talk, even as digital music offers more control and becomes easier to use on the go, according to a study by media agency MediaVest and Clear Channel Media & Entertainment, the nation’s biggest radio company.
According to the study, in which 2,000 people in the U.S. were surveyed from April to June, just over half said they listen to regular AM/FM radio at least once a day, more than any other platform.