Tragically Hip Sales and Streaming Numbers Explode
We heard about Gord Downie’s death at around 8:30 am EDT last Wednesday morning. The chart week, which runs from 12:00 AM Fridays to 11:59 PM the following Thursday, had about 36 hours left to run when the news broke.
In those 36-ish ours, sales and streams of Tragically Hip music exploded.
- Album sales: +1,000%
- Digital downloads: +2,300%
- Streams: +700%
That last number surprises me a bit because I thought it would be higher. It could show how difficult it is to get rock fans to stream music in this country. Then again, it could indicate that most of the country already owns just about every Tragically Hip song ever recorded, so streaming was unnecessary. Any holes in libraries were filled by purchases, something that feels much more permanent, you know?
But back to buying albums for a second. The Hip’s greatest hits collection, Yer Favourites, started the week at #182 on the Top 200 chart. It’s now at #2. Ten more hip albums–ten!–are back in the Top 200. Meanwhile, Gord’s Secret Path solo record re-entered at #74.
Again, these numbers reflect the buying and streaming habits of Canadians over less than two days.
I’ll keep you posted on what happens this week.
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