Music Industry

The truth about concert tickets, part 2: How many tickets go on sale for a show, anyway? Well…

[This is the second in a series of stories about the truth regarding concert tickets that I wrote for Global news. – AC]

Your favourite band has just announced a concert date for your city in a venue that has a capacity of 20,000 people. You reasonably assume that when you go online to buy your tickets through Ticketmaster, 20,000 tickets will be available for sale.

Well, no. Far from it.

The exact number of tickets available for any given show at any given venue is a mystery. And while the Ontario Government wanted to make this sort of transparency part of its new legislation covering the sale and resale of event tickets — some MPPs wanted to ensure that 75 per cent of all tickets for every show be available to the general public — pressure from the concert industryforced them to back away from that provision.

For now, the concert ticket box office will remain a big black box. Here’s why.

Keep reading.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37452 posts and counting. See all posts by Alan Cross

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