Twitter #Music, launched with much fanfare about six months ago, isn’t doing so well. In fact, it appears Twitter is about to kill it before they get to their IPO. From All ThingsD:
Upon its April debut, Twitter #Music spiked in the App Store rankings, reaching the No. 6 slot in overall free app downloads. But in the months that followed it slipped quickly. Sources said that since the initial surge the app has seen “abysmal” numbers both in iTunes App Store downloads and engagement.
As of the end of August, app analytics company Onavo places Twitter #Music at 1,672nd place in its own rankings. AppAnnie, another analytics service, ranks Twitter #Music at 264 in the iTunes Music app vertical as of October 19.
The scrapping of Twitter #Music, when it occurs, marks a clear misstep in the company’s online music strategy, which has lacked direction over the past year.