Twitter Turns to Music. Again.

Anyone else remember the ill-fated experiment of Twitter Music? No? Don’t feel bad. It came and went in a blink, buried as an initiative that just didn’t work. But now Twitter, a company who has seen its American users drop by a third in the last two years–not good, obviously–maybe it’s time to try again.

The Australian Twitter division is working on something called the Blue Room, a way to connect musicians and other personalities with fans all over the planet. It’s been a slow start, but traction does seem to be building. Everyone from Imagine Dragons to Amy Schumer have given it a whirl so far with encouraging results. Click on the imagine to learn more.

Twitter - Blue Room copy


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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