Having access to more than 20 million songs on virtually every streaming music service is awesome, right? It is–until you realize that this is WAY more music than any human can ever hope to explore. It’s the whole “tyranny of choice” thing.
Mark Mulligan of Music Industry Blog looks at the problem.
Regular readers will be familiar with my concept of the ‘Tyranny of Choice’
namely that there is so much music choice now as to be counter productive. 30 million tracks (and counting) is a meaningless quantity of music. It would take three lifetimes to listen to every track once. There is so much choice that there is effectively no choice at all.A host of music discovery services and apps tried to fix the problem a few years ago but most of them failed and went out of business. A new generation of music services such as Songza, Beats Music, MusicQubed and blinkbox Music are now all trying again with heavily curated approaches, delivering music fans the tracks that matter.