Why the U2-Apple Stunt Is Good for the Future of Music

So what’s your opinion on the way Apple helped U2 release Songs of Innocence? It all depends on if you’re a fan of the band, I guess. If not, you’re probably on the side of those who rank this album with junk mail and spam.

But hold on. Let’s take a bigger picture view of things.  This comes from Pando Daily.

…I began to understand why some people were outraged. The iPod is on its way out, and the entire album format may not be far behind. And yet, people still care about having a self-curated library of songs. They still think of it as a reflection of their identity. Otherwise, the feeling of betrayal at having a corporation slot an album into your music library against your will likely would not have been so palpable.[…]

That people were so outraged that their music libraries, and thus the very core of their identities, were sullied by a lackluster offering from an aging rock band, is proof that fans still have an intimate relationship with their favorite bands (and an active distaste for their least favorites). They may not express it by buying an album or a T-shirt anymore. And for many, live shows have become more about the drugs and the culture and the lightshows than the artist onstage.

But fans still feel it. Now platforms just need to figure out how to harness it.

Read the whole article here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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