Why the U2-Apple Stunt Is Good for the Future of Music
So what’s your opinion on the way Apple helped U2 release Songs of Innocence? It all depends on if you’re a fan of the band, I guess. If not, you’re probably on the side of those who rank this album with junk mail and spam.
But hold on. Let’s take a bigger picture view of things. This comes from Pando Daily.
That people were so outraged that their music libraries, and thus the very core of their identities, were sullied by a lackluster offering from an aging rock band, is proof that fans still have an intimate relationship with their favorite bands (and an active distaste for their least favorites). They may not express it by buying an album or a T-shirt anymore. And for many, live shows have become more about the drugs and the culture and the lightshows than the artist onstage.
But fans still feel it. Now platforms just need to figure out how to harness it.
Read the whole article here.
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