U2’s Manager: “If You Don’t Like the New Album, Delete It”

So is U2’s Songs of Innocence deal with Apple the biggest album release of all time or a spamming of iTunes accounts in 119 countries? It depends on (a) your opinion of U2 (which, chances are, has something to do with your age); and (b) your opinion of Apple. Manager Guy Oseary–the man who took over the day-to-day operations of the band from Paul McGuinness–did a Q&A with Mashable.

Mashable: At one point after Apple’s release of Songs of Innocence, 26 other U2 titles charted simultaneously on iTunes top 200 albums rankings. Were you surprised?Oseary: I’m blown away by it. The [U218 Singles] album is top 10 in 46 countries. A day before the Apple event there was not one U2 album on the iTunes chart. Two days later, there’s 26, so that’s very exciting for me to think that new people are discovering this band and some are rediscovering it. From what I hear, a lot of people are listening to the new album, which is great.

Mashable: Apple CEO Tim Cook and Bono mentioned that the album would automatically be available to 500 million iTunes users in 119 countries. What are the download figures so far (Re/code claims it was at more than 2 million downloads as of Friday)?

Oseary: I don’t know. I don’t think anyone has the numbers yet. From what I’m hearing they’re very promising. I’m hearing it’s really good. From what I’m hearing, they’re very promising. But it’s hard to tell because somebody new may listen to it in a month. Somebody new may listen to it in a year. It’s not a hey-listen-to-it-today sort of demand. Listen to it when you want to listen to it.

Mashable: Samsung was very forward with how much it paid for Jay Z when he gave away 1 million copies of his album to Samsung Galaxy owners. Will Apple or U2 ever divulge how much money was exchanged (some reports pin the deal at $100 million)?

Oseary: No.

There’s more and you can find it here.  I’m hoping to get a phone interview with someone from the band this week.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

4 thoughts on “U2’s Manager: “If You Don’t Like the New Album, Delete It”

  • September 15, 2014 at 9:53 am

    If you do get an interview with one of them, would you mind asking them _how_ to delete it?

  • September 15, 2014 at 5:17 pm

    I hope you get an interview Alan! Please ask if they could release The Troubles as the next single. It’s a hit in my opinion. U2 and Lykke Li = butter, smooth, creamy and dripping hot!

    • September 15, 2014 at 10:14 pm

      The Troubles is the only standout track for me.

  • September 15, 2014 at 10:46 pm

    Spam; don’t do it again.


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