Music News

U2’s New App Looks Pretty, Pretty, Pretty Cool

When U2 decided it was time for a new app, they approached a company called Blitz to come up with something appropriately kick-ass. They’ve just posted this bit of new about what they’ve managed to do.

U2 asked BLITZ to create a flagship tablet experience for fans that was powerful enough to bring over three decades of music to life. BLITZ worked with an extensive assemblage of archivists, tour managers, designers, band managers, management, publishers, labels, creative collaborators, and even the band itself to develop a music-driven community of fans with exclusive access to a comprehensive history of the biggest rock band of its generation. The app drives paid subscription revenue streams as well as iTunes sales via “complete my album” and exclusive volt content features.

Here are a couple of videos that show what they’re doing.

The site U2Songs further quotes the LA Times:

Blitz also created an “augmented reality music video” to promote a new album from singer-songwriter John Mayer. The 3-D video resembled a children’s pop-up book, with Mayer morphing into a guitar-playing, computer-animated character in a video game world.

Blitz currently is working on a digital application for the Irish rock band U2.

“Digital today, in almost every way, is woven into the fabric of how we communicate with others,” said Ivan Todorov, chief executive of Blitz. “Brands and savvy marketers recognize that they need a digital presence.”

The 10-year-old Blitz has been on a hiring binge, snapping up prominent executives from established ad agencies to round out its roster of more than 100 online ad experts. Revenue last year exceeded $16 million.

Read more about what’s happening here. (Via Michael, Bobby and a few others.)


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37893 posts and counting. See all posts by Alan Cross

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