Uh, Spotify? What you’re trying to do is called “radio.”

Back in February, Spotify CEO Daniel EK mentioned that the platform was looking to expand its audio offerings by creating something whereby users would be able to listen to content being delivered in real time. I quote: “There are elements of live listening that will eventually exist on Spotify too. You should imagine that functionality being available.”

On Tuesday (March 31), Spotify announced that it was buying a startup called Betty Labs, creator of a live audio app called Locker Room. If you’re on Clubhouse, you’ll get the idea–except that Locker Room is dedicated to sports. It allows fans to talk to each other about anything to do with sports in real time.

Another quote from Spotify: “[The company plans to] “evolve and expand Locker Room into an enhanced live audio experience for a wider range of creators and fans… We’ll give professional athletes, writers, musicians, songwriters, podcasters, and other global voices opportunities to host real-time discussions, debates, ask me anything (AMA) sessions, and more.”

The company also points to their future ability to broadcast podcasts from people like Joe Rogan as they happen. Cool! Amazing! Astonishing!

Wow. Real time audio broadcasts. Don’t we call that “radio?”

More at Music Ally.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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