Universal and TikTok have made up and signed a new licensing deal.
It’s been a rough year for TikTok, but just things got a little bit better.
While the US Government still seems hellbent on making parent ByteDance sell TikTok over security concerns, the company has come to a “new multi-dimensional” licensing deal with Universal Music Group, paving a return of UMG artists to the platform.
I quote from the join press release: “[The deal] will deliver significant industry-leading benefits for UMG’s global family of artists, songwriters and labels and will return their music to TikTok’s billion-plus global community.” UMG head Lucian Grange says this means more money for artists from TikTok.
About four million UMG songs will be back on TikTok within the next 14 days.
Now, about that US sale…
(Via MBW)
